MERCADO^TM and OnDisplay Team to Provide a Complete Electronic Catalog Solution

October 5, 1999

Internet World, New York - Print catalog merchants can quickly take advantage of the e-catalog revolution thanks to a new e-catalog development solution from Mercado^TM Software, Inc., and OnDisplay®, Inc. The two companies have joined in a strategic partnership to eliminate the expensive and time-consuming process of manual data transformation and consolidation that has discouraged many companies from making the move to the Web. Mercado, the leader in electronic catalogs, and OnDisplay, a leading provider of e-business infrastructure applications, now offer a comprehensive solution that enables companies with multiple suppliers to quickly aggregate all of their data types and structures into one seamless, easy-to-search electronic catalog. Now companies can rapidly build dynamic, information-rich electronic catalogs from diverse heterogeneous sources.

The partners offer a seamless process for helping companies build compelling, high-quality e-commerce sites that produce revenue quickly. The solution combines OnDisplay CenterStage^® eContent's ability to rapidly transform multiple data types from structured and unstructured data sources into catalog format and Mercado IntuiFind's ability to easily integrate and search multiple catalogs. In addition to generating large, diverse catalogs, merchants will be able to seamlessly integrate dynamic, fast-changing content such as pricing and availability information, as well as automate catalog content syndication to customers and distributors using OnDisplay's CenterStage eSyndicate product.

"We are often approached by customers that recognize the need to y evolve from print or other data formats to electronic catalog in order to do business with their customers and partners on the Web," said Itzik Goldberger, vice president of business development at Mercado. "Our partnership with OnDisplay provides a powerful e-commerce solution that is comprehensive and efficient by combining OnDisplay's technology for converting various unstructured data into a single catalog with our advanced catalog server technology."

"OnDisplay and Mercado deliver a complete end-to-end solution for electronic catalog deployment, whether directly to multiple buyers or by linking into e-marketplaces such as Ariba.net or Commerce One MarketSite," said Charles Owens, director of strategic alliances for OnDisplay. "Together, these two powerful technologies enable companies to move quickly to deploy information-rich e-commerce sites, effectively becoming 'first movers' in their markets."

Web's most searchable catalogs

• Provides revolutionary catalog search capabilities.
• Integrates with existing databases and electronic commerce platforms.
• Offers differential pricing reflecting corporate contracts for business-to-business sites.
• Provides automatic online updates, making it easy to maintain and update the catalog contents directly from product and contract databases.

Comprehensive content aggregation & syndication

OnDisplay's CenterStage eContent allows businesses to gather up-to-the minute information from numerous internal and external locations - such as customers, suppliers, and partners - to bring information to customers, rather than linking those customers to another site. Source data can reside in a wide variety of electronic formats - including HTML, XML, text, databases, and email. CenterStage eContent provides an easy-to-use structure for managing the information flow to the customer without custom programming. By eliminating weeks or months of custom programming, CenterStage eContent enables OnDisplay customers to deploy their e-business portals in record times. OnDisplay also offers catalog suppliers the CenterStage eSyndicate product, which enables real-time content exchange among trading partners, using a powerful, rules-based publish-and-subscribe paradigm.

About Mercado

Mercado Software, Inc. is the pioneer in e-catalog servers. The company's IntuiFind Merchant Catalog and IntuiFind Procurement Catalog products provide e-commerce developers with powerful software for publishing highly intuitive and searchable online catalogs for business-to-consumer and business-to-business applications. Mercado Software is based in Palo Alto, California and Tel Aviv, Israel.

About OnDisplay

OnDisplay is a leading provider of software applications for rapidly deploying compelling e-business portals. OnDisplay's CenterStage product suite enables customers to increase their online selling effectiveness and extend their trading networks to suppliers and vertical marketplaces. OnDisplay has provided critical e-business infrastructure software and services to such e-business pioneers as W.W. Grainger, Sabre Inc.'s Travelocity, Classified Ventures, Carlson Wagonlit Travel, MicroWarehouse, FASTXchange.com, Bridge Information Systems, Aspect Development and more. The company has strategic partnerships with leading industry players including Ariba, BroadVision, Commerce One, Harbinger, IBM, Microsoft, and Vignette. Founded in 1996, OnDisplay is a privately held, venture-backed company located in San Ramon, California. OnDisplay can be reached at 1-800-508-8800.

Copyright ^© 1999 Mercado Software Ltd. All rights reserved. The information herein is proprietary and confidential. No part of this document may be reproduced without permission. The information is subject to change at any time.

Mercado, IntuiFind, and Finding is Buying are trademarks of Mercado Software. All other company names, logos, or other marks are trademarks and/or registered trademarks of their respective companies.

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